Keynote Speakers

Dr. Xiaomei Guo, Professor

School of Management, Xiamen University, Xiamen, China
Study Center of Management Accounting, Xiamen University, Xiamen, China

Biography: Dr. Xiaomei Guo is a Professor of accounting department, School of Management, Xiamen University. PhD in Management (accounting), CICPA and CGMA. Director of The study center of Management accounting of Xiamen University. On board of the educational committee of IMA ,Deputy editor of CHINESE MANAGEMENT ACCOUNTING ,reviewer for Asian Review of Accounting. Consultant in Management accounting for the Finance Department of Fujian Provincial government and Member of North east Asia Management Accounting Leaders Think tank, CGMA100. Ex deputy director of the Accounting department of XMU. She was visiting scholar to Ivey Business School of Western University, Canada in 2017 and to Saint Mary’s University in 2000. Her research interest is in management accounting, especially in corporate governance and risk management, management controls and digital transformation. Major publications included: Collection of Cases in management accounting Practice, On environmental management accounting practice , on FSSC model in digital times etc.

Topic: On Digital Business Model Transformation - Evidence from a Survey in China

Abstract: The speech explores the evolving landscape of business models in the context of digitalization, supported by empirical data from a survey conducted in China. This study is jointly conducted with the IMA China research team, highlighting significant insights into the digital transformation in the business model. It shows the position of companies in the matrix of digital business model, and the level of innovation in the different elements of business model.

Dr. Jian Chen, Associate Professor

Belt and Road School, Beijing Normal University, Zhuhai, China

Biography: Dr. Jian Chen is an Associate Professor at Belt and Road School, and International Business Faculty, at Beijing Normal University, a Visiting Scholar at De Montfort University (UK) Business School, a Visiting Scholar at Gloucestershire University (UK), a Visiting Scholar supported by the Chinese National Scholarship Council(CSC), Research Fellow in the Institute of Energy and Sustainable Development and the School of Business and Law, De Montfort University (UK). Dr. Chen has participated in 4 international projects, 8 provincial projects, chaired 10 city projects, 7 school-level projects; 1 social science project in Hubei Province, and 2nd excellent economic and social development research project in Meizhou city Awards, Guangdong Province, presided over the University’s Teaching Quality Project of the school-level by the courses of: "Organizational Behavior", "Principles of Management", "Enterprise Strategic Management". In recent years, she has published 95 academic papers, including 3 SCI journals,5 CSSCI journals, 3 ISTP papers, and 4 core journals of CSTPCD, with 2 works, 1 textbook, and 3 joints. Also, as director of General Office and Admission Office, Belt and Road School, Beijing Normal University, and Green Industry Research Center of Beijing Normal University, Zhuhai, Chen concurrently acts as Member of Guangdong Rural Economics Association, Consultant of Zhuhai Credit Association, and Standing Director of Zhuhai Convention and Exhibition Industry Association. She has won teaching and research awards such as "Best Teaching Effects Teacher Evaluation Award", "3rd Prize Excellent Teaching Quality" and "Teaching and Research Excellence Award".

Topic: Integrating Social Dynamics in Water Resource Management

Abstract: Effective water resource management requires a comprehensive understanding of the interplay between social dynamics and ecological systems. This paper examines the role of human behaviors, community values, and governance structures in shaping sustainable water management practices. Utilizing the Social-Ecological Systems Framework, we analyze how social factors influence water use, access, and conservation efforts across diverse communities. By highlighting case studies that illustrate successful stakeholder engagement and collaborative governance, we demonstrate the potential for integrating social dynamics into water management strategies. Our findings suggest that fostering community involvement and aligning water management policies with local values can enhance both ecological health and social equity, ultimately leading to more resilient water systems. This approach not only addresses immediate water challenges but also promotes long-term sustainability and adaptability in the face of changing environmental conditions.